Emails

Objective: The brand had a production mishap where a batch of their shoes was manufactured with the wrong material. The solution was to advertise as a limited edition design.

Target Audience: Men and women between the ages of 18-35. Both new and returning customers.

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Ads

Objective: Increase awareness of the brand’s accessories line through a limited-time free gift with purchase promotion.

Target Audience: Men and women between the ages of 18-35. Both new and returning customers.

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Videos

Objective: Build lead generation through TikTok with UGC ads.

Target Audience: Leads in the awareness and consideration funnel stages. People ages 18-35.

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Campaigns (Web)

Objective: Build the brand’s Father’s Day 2022 campaign across several channels including website (homepage and landing page), email, and paid ads. The objective was to maintain the same messaging across the whole customer journey.

Target Audience: Men and women between the ages of 18-35. Both new and returning customers who had or hadn’t signed up for the brand’s newsletter.

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