The Brand: Vessi sells waterproof footwear and accessories made for all-weather adventures. The brand is minimalist, fresh, and casual while the brand voice is approachable, friendly, and witty.

Process: The first step was to research competing brands’ existing ads with great engagement. Three scripts were created with a voice that reflected both the platform, the target audience, and the brand’s TOV requirements.

All scripts focused on product education, possible objections, and Vessi’s biggest value propositions.