The Brand: Vessi sells waterproof footwear and accessories made for all-weather adventures. The brand is minimalist, fresh, and casual while the brand voice is approachable, friendly, and witty.

Process: Vessi wanted to promote its accessories line via a free gift with purchase offer.

It was important to highlight the value proposition of each accessory, along with building urgency with a “limited time only” angle. I also chose to add some social proof by mentioning the accessories in the promotion were the brand’s best-selling ones.

Lastly, and in order to really target the correct audience, I mentioned specific case uses to help customers really imagine themselves wearing the products.