xSuit makes nanotech suits for guys who want to look put together without having to actually put anything together. Their TOV is confident, witty, and doesn’t take itself too seriously.

What: An email inspired by feedback collected from a customer survey.
Numbers: $20,151 total revenue and a 49.60% open rate (industry standard is 20%).
Good to Know: This was the brand’s highest grossing non-sale email EVER (I was in charge of concepting and briefing this specific campaign).

SL: You Can Skydive In The xSuit
PT: We’re serious. This guy did