Saint Rocco’s Treats offers small-batch dog treats made with very little, wholefood ingredients baked fresh every day. Their TOV is warm, confident, and friendly. Dog person here, so I took this very seriously.

What: An email promoting Hug Your Hound Day in order to anchor a conversion send to a real moment the audience can relate to.
Numbers: $13,350 total revenue and a 51.91% open rate (industry standard is 20%).

SL: Today’s A Good Day To Hug Your Hound 🐕
PT: And maybe give them a little treat, too