Ryker makes underwear for men that don't want polyester touching their crown jewels. Their TOV is witty, casual, cool, and a little irreverent.

What: An email aiming to drive repeat purchases by showing customers they need specialized pieces for more than just gym activities.
Numbers: $4,487 total revenue and a 57.74% open rate (industry standard is 20%).

SL: Camping in Synthetic Underwear?
PT: Don’t be that guy