What: An email promoting the launch of their bestselling onesie in two new colors.
Numbers: $21,225 total revenue and a 51.24% open rate (industry standard is 20%).

SL: Two new hues have bloomed…
PT: Discover them ➝

IMBŌDHI sells sustainably made yoga wear. Their TOV is poetic, ethereal, and soothing. A bit of a challenge since I’m not ethereal OR poetic.