Andie Swim offers perfect fitting swimwear. Their TOV is approachable, relatable, and fun. She’s the cool, genuine girl you meet at a beach bonfire in Malibu and want to be bffs with immediately (in my mind, that’s me).
What: The first email in an abandoned cart sequence.
SL: Saw you looking 👀
PT: That’s cute!
More of my favorite Andie emails via milled.com:
One about two piece suits
One about a new collection
Another about the same collection as above
One about Andie in the press
Last one, ft cover-ups
I’ve had some of THE most fun writing Andie SL+PT. I just love them even as loose copy.
For a 90s inspired collection:
SL: The 90s called 📞
PT: It LOVES these new suits
SL: Pause. Now rewind
PT: Shop these 90’s inspired swimsuitsFor a GWP promo:
SL: Free SPF ends soon!
PT: No time for sunbathing 🏃♀️💨For an email about bestsellers:
SL: Iconic swimsuits for this summer
PT: And the next, and the nextFor a Mother’s Day email:
SL: Mother’s Day is this Sunday
PT: Here’s a gift guide (you’re welcome)